Retail’s Big Show is the world’s leading retail event, bringing together global executives, innovators, and technology providers to shape the future of commerce. Organized by the National Retail Federation, the event offers an unmatched platform to explore transformative technologies, forward-thinking strategies, and market-defining innovations. Attendees can experience immersive showcases including the AI Stage, the Food Retail Innovation Zone, and the Startup Hub, while engaging with over 1,000 exhibitors and participating in more than 175 expert-led sessions. From live demos by top tech innovators to curated retail store tours, NRF 2026 provides the insights, connections, and tools that today’s retail leaders need to stay ahead in an increasingly competitive and digital-first landscape.