​EuroShop is the world’s leading retail trade fair, held every three years in Düsseldorf, Germany. Organized by Messe Düsseldorf GmbH, it brings together professionals from around the world in areas such as retail technology, store design, visual merchandising, lighting, food service equipment, energy management, and event marketing. Divided into eight themed areas, EuroShop reflects the diversity of modern retail and showcases innovations driving digital transformation and immersive customer experiences. Beyond the exhibition, EuroShop features expert forums and prestigious awards such as the Retail Design Award and Science Award, creating a key platform for global networking, inspiration, and industry advancement.